Whitney Narrow. A clear sans serif goes compact.
A family of clear, space-efficient typefaces gets a new addition, specifically designed for all kinds of limited environments: narrow text columns, dense headlines, and web and mobile applications.
The Whitney typeface has always been an adroit multitasker. Having grown out of a commission from New York’s Whitney Museum, the typeface was designed to serve two masters: the museum’s publications department, which needed a design both compact and energetic, and the facility’s public signage, which above all required legibility and sturdiness. A later addition designed for headlines, the six-style Whitney Condensed family, made Whitney an even more valuable tool for both publishers and brands.
But one challenge that Whitney has never confronted is the narrow column. As editorial designers know, narrow columns are the bugbear of typography: they’re hostile to wide typefaces, perverting text with overzealous hyphenation, and often demanding that headlines be craftily written. Designers, developers, publishers, and brands now face the challenge of narrow columns every day in the form of the mobile phone: with the ascendancy of apps and the mobile web, fonts are routinely set on a two-inch measure. For these applications — as well as the narrow columns that permeate magazine sidebars and captions, paper packaging, data visualizations, and product literature — we’ve created the compact and economical Whitney Narrow.
Whitney Narrow was designed to thrive at sizes both large and small. At small sizes, it excels not only in text and informational typography such as charts and graphs, but for rendering the growing universe of fine print that’s often required but infrequently read: the ingredient lists, nutritional information, regulatory notices, disclaimers, and copyright legends that attract compact typefaces. In print, Whitney Narrow renders this fine print with clarity and warmth, and for web and mobile applications, we’ve created the screen-optimized Whitney Narrow ScreenSmart, which delivers both clarity and fidelity to the original design.
Whitney Narrow ScreenSmart: High-Performance Webfonts
Whitney Narrow ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts’ fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Whitney Narrow ScreenSmart is equipped with a set of detailed instructions called “hints,” which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.